![]() But one day the chairman of Max Brenner came to me and told me, “Listen, I don't think it's working between us, we should split.” I told him no problem. So I opened one on the upper East side, and then I had a franchise in Russia and one in Dubai, and I leased another store in Chelsea… they never told me I was doing anything bad. I pitched it to Max Brenner and they weren’t interested, so I told them, “I think it's not in competition with Max Brenner, and I want to open a store like this under a different brand name.” They said no problem. And eventually I decided that I wanted to start a new concept, like a Starbucks of chocolate - smaller stores, self-service, quick serve. But in general, I wanted to be involved less and less. I was showing up for PR, events, interviews, whatever, here and there, and I was making new recipes sometimes. At some point, I started to show up less to meetings, and I think they were relieved because they didn't want to see me there. I mean, they cannot work together.įor a very long time, bitterness and frustration were building up. ![]() It’s not good or bad, but they are thinking and analyzing and slowly, “Let's bring in a consultant.” An entrepreneur and a consultant, they are like oil and water. And the corporate is mostly people who are running an already existing business. Doesn't matter.” This is almost his nature to push forward and make things happen. But he just says, “Okay, so this was a mistake. Why do you think this is the way?” The entrepreneur usually doesn't think, he knows. When you say, “Let's try to sell in Japan,” it’s, “Why Japan? Who told you it's a market?” But the Japanese love dark chocolate! “How do you know, show us research. It's, “Let’s think about it, analytics, who told you this is true? Why this packaging? Why these colors? Why are you changing the brand language?” It's endless. The corporate process is extremely different. He wants to do things, he wants to see them happen right now. ![]() I don't want to generalize, but usually, an entrepreneur is a very impulsive, gut-instinct person. Many people told me that an entrepreneur cannot work in a corporate environment. I really turned it into a chocolate amusement park.” You say, ‘I'm addicted to chocolate, I want a chocolate fix.’ So I created a big syringe full of chocolate so you can shoot it into your mouth. Let's create a ‘hug mug,’ so you can hug your mug close and feel like you are in a chalet on a ski vacation. I said: Charlie and the Chocolate Factory? Let's create chocolate pipes that go all around the restaurant. ![]() So this was the beginning of Max Brenner. Traditional chocolate stores treat chocolate almost like jewelry, in these beautiful boxes - don't touch it! But when I talked to my customers, they were talking about Charlie and the Chocolate Factory, sexy gifts, romantic childhood memories, the emotional connotations of chocolate. “I felt there was a big gap between the way people talk and think about chocolate and the way they experience it in the retail world. Cameras above the freeway or video toll barriers on special toll routes, such as at the Brenner, check your license plate and the validity of the vignette.“The things I was doing in my shop were very out of the box, different from classic European chocolate stores,” he says. Numerous countries have already switched to digital vignettes, which eliminate the need to stick them on. You save a lot of time and avoid the annoying queuing at vignette sales stations. Before the journey, the vignette only needs to be stuck to the windshield and the vacation can begin. There are often reserved lanes for toll box users, which also saves a considerable amount of time.įor countries with compulsory vignettes, you can conveniently order the respective vignette suitable for your travel time from home. You avoid the nerve-wracking situations at the toll station. The billing is quick and easy thanks to the digitalized payment system of toll boxes. However, the toll fee varies depending on the country and route. For longer trips, this can be very annoying. In Europe, route-related charges are incurred as a result of the toll. Buy vignettes and toll boxes from tolltickets online from the comfort of your home and experience the free journey on a nerve-friendly journey through up to 15 countries. Tolltickets shortens the travel time and waiting at the toll booths. Whether you are traveling through one country or several countries to get to your destination: Nobody is in the mood for long traffic jams and slow processing at the toll booths.
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